Marketing Admissions Specialist
Inglis' Mission is to enable people with disabilities — and those who care for them — to achieve their goals and live life to the fullest. The primary purpose of the Inglis Marketing Admissions Specialist is to develop and cultivate the pipeline of individuals who would benefit from the programs and services Inglis provides. This role supports the referral and intake processes across all areas including Inglis House (long-term skilled nursing) and for all of Inglis’ community support services (day program, peer support, community employment, adapted technology, care management and other community services). This position reports to the Director of Marketing Communications but actively collaborates and supports the senior leaders of Inglis’ services. Please note: a Cover Letter is REQUIRED to apply for this role.
All essential job responsibilities will be executed in accordance with Inglis Administrative policies and compliance/ethics guidelines. This position will be results oriented to ensure targets are achieved and are consistent with Inglis Values and Standards of Excellence
This job description is intended to describe the general nature and level of work being performed by the person assigned to this position. The primary duties and responsibilities are intended to describe those functions that are essential to the performance of this job. This job description does not state or imply that the above are the only duties and responsibilities assigned to this position. There are other duties and responsibilities that are considered incidental or secondary to the overall purpose of this job. Employees holding this position will be required to perform any other job-related duties as requested by management. All requirements are subject to possible modification to reasonably accommodate individuals with a disability.
Essential Functions, Qualifications & Skills:
- Establishes thorough knowledge of Inglis' services, eligibility, and authorization requirements to successfully connect individuals to appropriate services.
- Is well-versed in all current Inglis programs, the eligibility and enrollment criteria and is responsible to successfully counsel the potential candidates on their options for services within Inglis.
- Develops and documents a targeted strategy for outreach and referrals for each service; tracks and reports on activity and outcomes to Inglis leaders.
- Establishes presence in the community, as the face of admissions for Inglis services.
- Initiates, develops and maintains key external relationships with referral organizations, including hospitals, rehab facilities, providers, managed care organizations and other agencies to generate a pipeline of candidates across Inglis programs.
- Cultivate relationships with individuals and caregivers interested in Inglis services, providing them with information on options and enrollment support.
- Utilizes Customer Relationship Management (CRM) software to track those external relationships, referral organizations, individuals and caregivers.
- Manages referrals; provides information and education to consumers and families as appropriate.
- Provides the community with information relative to Inglis, its programs, services, and practices.
- Generate referrals for Inglis by building relationships with physicians, long term care, independent and assisted living facilities and other community resources.
- Supports business development activities and help establish strong relationships with new and existing referral sources.
- Partners with Admissions Coordinator to review potential residents by comparing resident’s condition to admission criteria; evaluating and accepting or rejecting residents; referring residents and family to other programs and facilities.
- Lead facility tours when requested by the public and answer telephone inquiries to maintain acceptable census level.
Tracking & Analysis:
- Maintains awareness of daily census and vacancies across all Inglis programs.
- Contributes to market research, analysis and business development strategies for new and enhanced services.
- Conducts follow-up processes with current and potential referral sources and evaluates results and effectiveness of activity.
- Prepares regular (TBD) referral reports by collecting, analyzing, and summarizing data and trends.
- Regularly reviews and tracks referral interests, visits, inquiries, etc. and makes recommendations to improve lead generation & admissions processes.
- Enhances the visibility of Inglis in the community by participating in related community events; represents Inglis programs externally to share information about Inglis, its programs and opportunities.
- Partners with Director of Marketing Communications to design and develop marketing and promotional materials for the organization to generate opportunities for referrals and increase census.
- Partners with Marketing Communications in supporting the Inglis brand and working to ensure that our work is widely recognized in the region and across the disability community.
Required Education & Work Experience:
- Bachelor’s degree required, preferably in marketing.
- Minimum 3-5 years’ relevant experience in a healthcare setting.
- Excellent customer service, administrative, interpersonal and leadership skills.
- Ability to perform community outreach, generate leads, overcome opposition to generate referrals.
- Demonstrated knowledge of long-term care admissions principles and guidelines; working knowledge or ability to quickly develop an understanding of community-based services, preferred.
- Strong work ethic, integrity and commitment to the Inglis vision and mission.
- Ability to organize and manage multiple priorities.
- Creates a trusting environment by following through on promises and concerns and establishing mechanisms to follow-up on commitments.
- Excellent communication skills with the ability to deal tactfully with referral sources, personnel, residents, family members, and visitors.
- Desire to market and increase knowledge of local area markets and build community relations.
- Familiarity with/knowledge of/experience with disability services, preferred.
- Ability to work under pressure with flexibility to meet changing situations.
- Builds Networks: Builds strong formal and informal networks. Maintains relationships across a variety of functions and locations and draws upon multiple relationships to exchange ideas, resources, and know how
- Organized, methodical approach to the sales process: Demonstrates the ability to establish a relationship with the customer, good follow-through in answering customer questions and in post-transaction monitoring of the services provided. Familiarity with CRM tools.
- Collaboration: Demonstrates awareness and respect of cultural and individual values; leverages the strengths of others to accomplish goals, regardless of background.
- Referral Development Sales Skills: The ability to target and develop ongoing relationships with professional referral sources. Ability to track progress with these relationships to support follow-up and follow through.
- Communications: Exceptional writing skills, including formatting/packaging information for various audiences. Effective verbal communicator of complex information so that it is easily understood.
- Champion for culture change and supportive leadership.
- Demonstrates politeness and respectfulness and evidences the self-awareness of the effect of their behavior on others.
- Demonstrates respect for diversity.
- Is approachable & easy to talk with; puts forth an extra effort to make people at ease; is patient & builds a rapport with customers and is a good listener.
- Is valued as a team player, has the trust & support of peers & promotes collaboration within the department.
People & Team Leadership:
- Demonstrates Inglis people and leadership values and behaviors
- Demonstrates the ability to follow-up on schedules, set priorities and achieve deadlines
- Demonstrates the Inglis Code of Conduct and builds trusted partnerships throughout the Inglis organization.
- Establishes and maintains effective relationships by gaining trust and respect.
- Is approachable and easy to talk with; puts forth an extra effort to make people at ease; is patience and builds rapport with customers and is a good listener.
- A team player and has the trust and support of peers.
- Promotes collaboration within the department
- Actively engages in the use of computer systems and technology to enhance the day-to-day flow of information i.e. responding to email messages in a timely fashion and using Outlook to manage meetings.
- High level of competence with Microsoft Office products and use of shared and personal storage directories.
- Encourages and supports staff on the appropriate use of computer systems and technology
- Familiarity with databases and customer relationship management (CRM) software.